E-commerce network Iyacu to promote Made-in-Rwanda products

By John Green | The Exchange January 23, 2018

Iyacu is the new social network that aims at promoting Made-in-Rwanda products, enabling Rwanda and East Africa traders to purchase local commodities through the online platform.

On this platform, businesses and entrepreneurs can post their products and services with the customers able to purchase and sell their commodities under one umbrella.

The e-commerce platform seeks to serve at least 40 million Kinyarwanda speakers, with a potential of serving more residents.

The digital market will bridge the gap between the producers and consumers, creating a conducive business transaction between the two parties.

With the availability of range of products from the market, the customers will have a variety to choose from at their disposal, with the companies able to reach their desired target audience. The opportunity, through interaction with different demographics, will offer businesses the elbow joint to widen their markets.

Entrepreneurs will be able to make necessary adjustments in their products and services to serve the appetite of the consumers. It is a place of growth and development which will boost the business sector.

This is a sign of e-commerce growth in the country, with the digital era kicking in. Rwanda wants to achieve and ICT-based economy and such ventures could steer the move towards the countrys objective.

The e-commerce sector is competitive with Jumia, one of Africas biggest online platforms finding the favor of many users. Many marketing platforms have come up to ease the pressure of doing business that is paying off.

Iyacu has thousands of users which offer a great market for the traders. Weeks after it was unveiled, the platform has undergone transformation in terms of the features used to create a user-friendly interface.

Local companies can use the platform to compete with other industries in search of potential buyers, as they seek for space in the market. Their revelation could lead to an improve GDP, with the hope of less imports and more exports.

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